Regardless of whether your business is a global empire or a small family concern, your website should be engaging, simple to navigate and optimised to appeal to your target audience.
Since establishing Creativity Sells in 2007, my team has evolved into a fantastic mix of talented web designers, developers and content marketers. We've built over 300 websites, from small brochure style websites to large E-Commerce websites that sell worldwide, generating £millions each year.
A website is not just a well designed and great user experience, it should be far more than that. Ok, so my team could quite easily build you a stunning website with a great user experience, but without a fundamental understanding of your commercial objectives, it would be a total waste of your hard-earned money.
The design and user experience (UX), whilst a very important factor in every website we build, accounts for approx 20% of the overall project. The other 80% of the work is comprised of a total understanding of your business (strengths, weaknesses, commercial goals etc) and extensive market/competitor research.
For every single business I work with, the most important factor in any project is to fully understand your business, your brand(s) and your target audience(s). This is the starting point of everything. Until I have this level of understanding, nothing else can happen. How could it?